WHY I CHOOSE TO SUPPORT OTHER AUTHORS, NOT COMPETE AGAINST THEM

•June 4, 2014 • 7 Comments

One of the perks of having worked for big corporations for over 15 years, is that I learned the principles of consumer goods marketing.  And one of the key facts about selling a product is that the BIGGER the pie, the BIGGER the opportunity for all who play in a particular arena. 

If your pool of customers is 100 people and you own a 1% market share, you have 1 customer. But if the pool is 500, you have 5 customers.  The same principles apply to ROMANCE NOVELS. The larger the pool of readers, the larger the opportunity for more authors to live their dream, earn a decent living, etc.

So why do I support other romance authors, instead of trying to slam them or compete? Well, besides enjoying helping folks, it’s good business. I want to have as many readers as POSSIBLE walking down OUR Romance aisle, shopping for OUR Romance books.  I want to see the Romance-novel-pie grow!  I think Romance should own 90% of the fiction market! 

I’m not talking about stealing readers from other genres, I’m talking about new, fresh blood.  Yeah, those people are out there. And they’ve never read a Romance novel in their lives, but if we get them to “our store,” they won’t just buy one book. They’ll buy 2 or 3 a week for the rest of their lives!

And what will bring new readers to Romance? Variety! Innovation! So, having a wide selection of great books that speak to different readers is a GOOD thing.  Eventually, those readers will go looking for more stuff to read and maybe, just maybe, they’ll buy my book, too!

In short, I am always THRILLED to see other romance authors kicking ass, getting on those bestseller lists with their innovative books, and pulling new readers to our shelves. GO!  GO!  And please don’t STOP!

Happy WRITING.

Mimi

LET’S TALK SOCK PUPPETS and TROLLS. DO YOUR REVIEWS REALLY MATTER TO YOUR FAVORITE AUTHORS?

•June 2, 2014 • Leave a Comment

Absolutely!  When a very recent string of suspicious reviews started popping up on Amazon for my bestseller (yep, it just started), it prompted me to follow up with a few author friends regarding the gorilla marketing tactic known as “sockpuppeting” or “trolling.”  (That’s when an author/publisher hires a company or charges fans to post FAKE reviews with PHONY accounts to take out the competition or boost their own ratings.)

Hearing their horror stories of being targeted with sudden and suspicious waves of bad reviews (after their books were already established and doing really well) reminded me of how susceptible honest authors are to the unscrupulous people out there. Etailers are often unwilling/unable to act because it’s difficult to distinguish between authentic bad reviews (which are simply a fact of life—yes, yes, we hate them, but that’s life) or fake ones.

ANYWAY, I did some research and found some good info on how to spot the sockpuppets/fake accounts and was going to share (I pulled the pic down), but I realized that wasn’t going to change anything.

BUT these THREE THINGS WILL:

1.  Don’t waste your time engaging with the trolls/sockpuppets; it generally adds fuel to the fire.

2.  Take all reviews (good and bad) with a grain of salt.

3.  DO SUPPORT your favorite AUTHORS and write a review if you love their work!  SIMPLE! (And you get good karma points.)

Let’s be clear, I’m talking about books here. This is not the kind of stuff worth getting outraged over or losing sleep for. There are far greater atrocities being committed in this world.  But if you find yourself loving a book and can afford the time to post a review to support your favorite author, then know that your time and effort DOES MATTER!  It sure the hell does to me! –Ms. Getting Trolled

Is $4.98 too much for a 125K Word Novel From a Bestselling Author?

•May 15, 2014 • 8 Comments

I guess the answer to that question depends on if you liked the book!  Right?

But a few folks out there were wondering about the length and pricing for KING’S and KING FOR A DAY.  It’s a GREAT question, actually. So here’s the scoop!! 

Because this 1st part of KING’S story turned out to be about 125,000 words (most of my full-length novels are around 85K), I broke the story into two parts.  SO…readers are getting an EXTRA LONG book for $4.98 (KING’S is only $.99 and KING FOR A DAY IS $3.99).  Also, I wanted my fans to be able to try out my new series without having to throw down $5.  The $.99 for KING’S was a good way to do that. 

I hope you enjoy!! – MIMI JEAN 

 

GOT Questions about KING?

•May 10, 2014 • 1 Comment

Cassie and I are going to dedicate a segment of our next LIVE Man Candy Show, answering readers’ questions about the KING TRILOGY!  So if you have questions, now is the time to send them in! mimi@mimijean.net

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Books 1 & 2 of the KING TRILOGY are here!

•May 5, 2014 • Leave a Comment

Well, folks. I managed to get Books 1 & 2 of my NEW KING TRILOGY up on a few of the etailers early! (Amazon US, Amazon UK, and B&N!) Soon to come: KOBO and iTunes.  

I wanted to share a little bit about the inspiration for this book, because the story came out somewhat different than I’d first imagined. My original vision was of a young woman who goes to work for a private investigator type man who is mysterious and sexy and well… she really starts to wonder about him after a while. I thought it would be fun to have their story unravel over multiple novels as the two worked together on various cases. 

BUT…I found myself unable to think about anyone but King and Mia. Well, mostly King. Waiting for 4 or 5 books to get to the heart of who he really is would NOT be possible. He’s just too damned juicy of a character. SO I scrapped that idea and decided to focus on King’s story.  

There’s little humor in this adventure, but I hope readers will find it sexy and suspenseful, nonetheless!  

Hugs and happy reading!

Mimi

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Mark your calendars for May 15th! My new series, the KING TRILOGY, is almost here!!

•April 17, 2014 • 1 Comment

EXCERPT FOR KING’S NOW POSTED!

http://www.mimijean.net/king_trilogy_books.html

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Yeah, I cried today. Sun God is out in Mass Market print!

•February 25, 2014 • 4 Comments

I won’t pretend that I’m not thrilled to see my baby come out in paperback (and audio book) a year and a half after its original INDIE ebook release. Because the road to get here has been quite an interesting one, full of potholes and many joyous surprises. But that’s not why I cried this morning.

SUN GOD, is the first book I actually wrote, knowing people would read it.  What the HELL does that mean? Well, the first two books were hatched before I had any readers or hope of publishing.  But SUN GOD….was a book I wrote for my fans who’d joined me along the way in this crazy journey.  

And now, I’m reminded every time I walk into a store and see any novel on a shelf that every dream begins with a thought. One simple thought.  One simple desire. Mine was to write books I loved with the hope that someone out there might love them, too, and that the stories could help someone, a working, stressed-out mom like myself, find a few hours of relief and smiles. When I wrote Sun God, it was with the sunny lens that my dream had come true.

So, happy pub day, my dear sweet SUN GOD.  You’ll always make me smile! And once again, thank you readers.

MIMI

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